The Sports genre was the only other category not to see a decline in downloads Y/Y, remaining flat at approximately 66 million installs. 2 and Galaxy Attack: Alien Shooter, also from Abigames, at No. 1 Action game for downloads was Genshin Impact from miHoYo, which accumulated 2.3 million downloads, followed by Galaxy Attack: Space Shooter from Rocket Go Global at No. The top Action subgenre for downloads was Action Sandbox, which saw downloads climb by 2.3 percent Y/Y to 15.7 million installs. The Action genre saw the fastest growth in downloads during the first half of the year compared to the same period in 2021, rising by 5.4 percent Y/Y to 54.7 million. Once again, all other genres experienced declines, with Racing game revenue declining by 38 percent. 2 with a 2.3 percent increase in player spending to $27.3 million.
2, which generated $2.2 billion, and Strategy, which accumulated $2 billion.Īnalyzing just Q2 2022, Arcade was still the fastest rising genre by revenue, with player spending increasing by approximately 18 percent Y/Y to $89.4 million. Puzzle was the largest category by spending in 1H22, picking up $2.3 billion billion, a fall of 8.8 percent Y/Y.
All other mobile game genres saw a decline in overall player spending during the first half of the year, with Racing seeing the steepest decrease at 28.8 percent.
The second fastest-growing genre by revenue in 1H22 was Tabletop, which increased by approximately 1 percent Y/Y to close to $388.8 million. 2, and Idle Mafia from Century Games at No. It was followed by Gold & Goblins from AppQuantum Publishing at No. 1 Arcade game by player spending was Clawee from Gigantic, which generated $16.5 million in the U.S. The largest Arcade subgenre for player spending was Idler, which generated close to $88 million, up 35.3 percent Y/Y. Revenue DeclinesĪrcade was the fastest rising genre, with player spending up 14.8 percent Y/Y to approximately $176 million. With many challenges facing the market, by looking at the first half of the year, as well as the second quarter, we can get a clearer picture of how the market is faring in the face of the global cost of living crisis, inflation, IDFA headwinds, and other issues. revenue and downloads in each category across the App Store and Google Play. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence features, which segments games into relevant genres and subgenres to support publishers in efficiently identifying key trends, we analyzed each of the 14 main game genres in 1H22 compared to 1H21, looking at U.S. Most mobile game genres in the United States saw player spending and downloads decline during H1 2022 as the market fell by 9.6 percent year-over-year to $11.4 billion, Sensor Tower Game Intelligence data reveals.
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